DealersEDGE Asia is a specialized consulting, training, and marketing firm dedicated to the automotive industry in South-East Asia, with a primary focus on Vietnam.
The company serves as a strategic partner for car dealerships and automotive manufacturers (OEMs), helping them bridge the gap between global retail standards and local market execution.
Our approach is rooted in a customer-oriented philosophy. We focus on identifying specific “improvement areas” within a dealership’s workflow and implementing practical, data-driven tools to ensure sustainable profit growth through superior customer value.
Our Team
Emma Nguyen
Manager
With over a decade of experience across market expansion, commercial growth, technology, education, and renewable energy, Emma builds partnerships that move mobility forward. Leading sustainability and partnership strategy, she helps organizations turn complexity into cross-border opportunity, navigating regulatory landscapes while connecting investors, corporations, and institutions to lasting partnerships.
Hoa Huynh
Sales Manager
With 17 years of experience in automotive sales across Hyundai, Suzuki, SsangYong, Subaru, and Volvo, Hoa rose from sales associate to Sales Director. He has trained sales teams across 39 Suzuki dealerships, earned Best Seller awards at Suzuki for five consecutive years, and led Subaru Sai Gon to Best Seller Dealer Vietnam 2022.
Thu Bui
With 3 years of experience in sales, customer engagement, and operations, Thu keeps DealersEDGE Asia’s sales process running smoothly. She coordinates sales workflows, manages multiple priorities, and supports the team in fast-paced environments. Proactive and results-driven, Thu is focused on efficiency, strong client relationships, and long-term business growth.
Vy Nguyen
With 5 years of experience in automotive marketing, Vy combines content strategy, visual storytelling, and on-ground execution. She has produced 150+ training and content marketing videos for brands including BMW, Hyundai, Suzuki, Würth, and Harley-Davidson, and coordinated nationwide sales training, marketing campaigns, and EV exhibitions.
Services
360 Retail Consulting
End-to-end dealership performance improvement across sales, aftersales, marketing, operations, and people.
360 Marketing
Specialized automotive marketing strategies from online to offline, including lead generation, SEO, social media management, and offline activation events.
Market Entry
From feasibility studies to due diligence to Go-To-Market strategies and implementation.
High-performance programs tailored for sales and service teams to improve customer interaction, conversion, and customer satisfaction.
Training
Our Clients
Their Stories
Jagaur Land Rover
A tailored Advanced Sales Training program for its dealership teams in Hanoi and Ho Chi Minh City was created to develop modern Sales Masters, professionals capable of providing customer-focused consultations aligned with JLR’s premium brand standards.
Lexus
Lexus Vietnam partnered with DealersEDGE Asia to transform Omotenashi into digital “Data Empathy.” Through Omni-Channel & CRM solutions, we empowered “Experience Masters,” reinforcing Lexus’s top position in Customer Satisfaction (CSI).
Skoda
Skoda Vietnam partnered with DealersEDGE Asia to accelerate growth via Advanced Sales Management. By optimizing leadership and execution, the network achieved a major milestone, delivering over 500 vehicles in a single month.
Customer Testimonials
Lê Minh Nhật
MINI Sales Manager
I am also satisfied with the training and building up the team, arranging positions and managing based on KPIs to make the business better. Those are the best and I will apply them immediately in my organization.
Nguyễn Thị Xâm
Piaggio Manager
After attending Mr.Paul’s cource, I feel very excited, got a lot of knowledge. Every time I stand in front of a crowd, I feel a little shaky, but after this course is over, I realize what I need to fix, what needs to be improved. I look forward to attending more courses like this, meeting Mr. Paul more.
Huỳnh Thái Thị
Thanks, Mr. Paul for giving us very useful knowledge, especially in the learning process, I will remember the knowledge of skills, soft skills in the sales process, the process to consult, persuade and close deals with customers, especially in which there are 2 parts that I like most are silence skills and win-win.